DNA

DNA is a well-known brand in the fishing industry, specializing in synthetic fly-tying materials. The company gained popularity for its innovative products, such as DNA Frosty Fish Fiber and DNA Holo-Fusion, which are widely used to create baitfish imitations and other flies. These materials are known for their durability, translucency, and ability to subtly reflect light, making the flies look incredibly lifelike in the water.

DNA Frosty Fish Fiber is a material that changes hue depending on the angle of light, mimicking the natural reflections seen on real fish. DNA products are highly valued by anglers fishing in both freshwater and saltwater, and their versatility makes them ideal for everything from salmon flies to trout streamers.

The company has also introduced other innovative solutions, such as DNA Holo-Fusion, a blend of synthetic fibers perfect for creating lures with subtle shimmer and realistic movement in the water.