Yum
( number of products: 27 )YUM is an American brand that has revolutionized fishing since its inception in 2002 by introducing innovative soft plastic lures. Initially specializing in scent attractants, YUM soon expanded its offering to include scented lures, which quickly gained popularity among bass anglers.
YUM is known for its "Live Prey" technology, which mimics the chemical signals emitted by live prey, attracting predatory fish. Lures like the YUM Dinger, Craw Chunk, and Christie Critter are among the brand's most popular products, prized for their effectiveness and realistic action. The brand has earned recognition for its research and innovation, establishing itself as a leader in the fishing industry.
YUM products are widely used in fishing tournaments and are highly regarded by professional anglers who rely on them to catch bass and other predator species. The brand continues to evolve, offering lures that are both functional and innovative, giving anglers a competitive edge on the water.
