J:son

J:son is a Swedish brand renowned for producing highly realistic fly fishing flies that stand out for their durability and functionality. Developed by Claes Johansson, the J:son system allows for the creation of lifelike insect imitations that behave like real insects, both on the water's surface and below it. Thanks to an innovative design using foam, J:son flies are virtually unsinkable, significantly increasing their effectiveness during fishing.

J:son offers flies that mimic various stages of insect development, from nymphs to adult insects, allowing anglers to perfectly match their fly to the hatch. Each fly has a natural silhouette and behaves like a real insect, attracting even the most cautious fish. The high durability of these flies means that anglers can fish for longer periods without needing to frequently change their flies, making them a valuable tool for fly fishermen.

J:son combines innovative techniques with traditional craftsmanship, providing anglers with tools that enhance their chances of success, regardless of fishing conditions.