Taimen

Taimen – Technical Fly Fishing Apparel. No Compromises.

In the latter half of the 1990s—when the internet was still a curiosity and a luxury, and a modem disconnected your phone—we launched FlyFishing.pl: Poland’s first online portal dedicated entirely to fly fishing. By the year 2000, we opened Taimen – the country’s first, and one of Europe’s earliest, online stores focused exclusively on fly fishing gear. FlyFishing.pl was created to share knowledge; Taimen emerged to provide access to the very equipment we had only read about. Soon, we became a local distributor of many renowned global fly fishing brands. In 2005, we leased a stretch of the mountain Vistula from the state – a river interrupted by concrete weirs where catching a legal-sized trout bordered on miraculous. We took on the task of restoring the salmonid population. Alongside importing top-tier brands, we gradually began to create our own gear: accessories, tackle, waders, boots – all under the name Taimen. But the more we learned and experienced, the more we felt we could—and should—go further. We aspired to do better. In our own way. Without compromise. Eventually, we stepped away from the global apparel brands we had once brought to market and focused entirely on our own. From our wider offering, we extracted a line of apparel—designed from the ground up, tested by us, made our way. That line became the heart of what the Taimen brand is today.

Taimen was born from the need to create. From practice. From experience.

We don’t do this for the market. We do it because fly fishing is a part of our lives.

We didn’t search for a niche—we forged one, long before it was named as such. This isn’t the whim of a millionaire looking to “invest in fly fishing.” Fly fishing isn’t just another slice of a vast fishing business portfolio. It isn’t the product of spreadsheets and branding consultants. It is a point of reference that has shaped how we think, act and create for years. Fly fishing is our daily life—at times beautiful, at times stubborn, always real.

Taimen was born from the urge to build something genuine—without pretence or calculation.

Taimen is more than a fly fishing apparel brand. It’s the best thing that has come out of our shop. Taimen is us. And it’s you.

We are not a company built around a logo, a catalogue, or a set of promo videos. We are a company built on passion and daily work. Taimen is not a “brand with a marketing team.” We are people who know the company inside out—because in a small team, everyone does a bit of everything. We design, test, pack, talk to customers, answer questions, and solve problems. We don’t have sprawling departments—we have individuals who take responsibility and truly know what they’re doing. Taimen is also our customers—those who share their riverbank experiences, who tell us what works, what needs improvement, and what they truly need. Because of them, we refine our gear based on real-world needs—not marketing assumptions.

Taimen is a brand of flesh and blood—for people of flesh and blood.

Gear tested where it truly matters: in the water.

Taimen gear doesn’t emerge from agency briefs or guesswork. It is built on hard-earned experience and tested in harsh reality—on rivers that leave no room for error, in seasons that show no mercy. Before any new solution makes it to production, we test it ourselves—and with our friends. Not influencers, but anglers who fish often, intensely, and with full commitment. When handed a prototype, they say frankly: “I’ll try to break it.” If it holds up after a hundred days of wading and thousands of casts—it earns its place in our line-up. If not—we fix what failed and restart the tests. If it can’t be fixed—the project goes in the bin. No compromises. Our section of the Vistula is also a proving ground. Gear gets a brutal workout there—not just while fishing, but also in daily work. When repairs to concrete weirs force fish-saving operations, there’s no room for “alternatives.” In winter, when cormorants must be deterred, our clothing must simply perform. No exceptions.

Taimen is not theory. It’s everyday life—rod in hand or sleeves rolled up.

We don’t copy. We design from scratch. No borrowed templates.

We don’t send others’ products to factories with instructions to tweak and rebrand them. Every cut, material, structure and detail reflects our own experience and thought process. We use only those membranes and fabrics that have passed field tests—not just looked good in a PDF. Our gear must be comfortable, durable, and reliable—free from useless embellishments. We don’t design for fashion. We design for water work.

Taimen is no imitation—it’s the outcome of experience, testing and genuine need.

We design. We sell. No middlemen.

Taimen controls everything—from first sketch to the parcel you receive. We don’t outsource design. We sew our clothes in trusted factories, choose fabrics and colours ourselves. No templates. No distributor networks.

• Better product—because we make it ourselves, no compromise.
• Better price—because there’s no middleman to pay.
• Better service—because you're talking directly to those who made it.

95% of our sales are direct. That’s no accident—it’s the foundation of our philosophy: honest quality, fair price, honest relationship with the customer. With us, you pay for gear—not for the path it took to reach you. 

Taimen is gear straight from the source. No nonsense.

Total responsibility. No excuses.

To us, every product is more than a catalogue item—it’s a personal commitment. We’re not one link in a chain of suppliers. We take full responsibility for every detail—from first drawing to the moment you open your parcel. That’s why we can make things that are better, more honest, and more real than those whose responsibilities are divided across importers, distributors, shops, and departments scattered across three continents. Taimen is a brand that doesn’t hide behind a distribution network. Trusted by anglers in more than 80 countries. Our products are used across Europe—as well as in Asia, North and South America, Australia and Africa. We’ve sold gear to over 80 countries. We’ve served hundreds of thousands of customers who choose Taimen not by chance—but because it simply works.

Taimen is technology you can trust—regardless of geography or weather.

Taimen – for those who seek gear, not applause.

We’re not the cheapest. 
We’re not the loudest.
We don’t pretend to be more than we are.

But we make gear that holds up. And that is enough. 

Taimen – Technical Fly Fishing Apparel. No Compromises.